Proposal — Visual Identity & Club Room Design for ALMA 2026

©THE FORCE offers immersive design + visual experiences

for brands : Coca-Cola, Heineken, Budweiser, Itaú, Ambev, Santander, Stella Artois [...]

+55.11.98624.3000luciano@theforce.cc
BRSão Paulo, Brazil

©THE FORCE creates immersive brand experiences.

THE FORCE is an agency and production company that combines art and technology to create expanded narratives and surprising experiences. We specialize in visual identity development, immersive environments, and cutting-edge event production that transforms brands into unforgettable experiences.

With over a decade of experience in Brazil, North America, and Europe, we develop complete projects, from visual identity conception to physical space execution, serving global brands, cultural institutions, and entertainment venues. Our expertise spans from brand design to club architecture, always using the most innovative creative and technical approaches.

PROJECT

ALMA 2026

CREATIVE

DEVELOPMENT

ALMA 2026 Project Scope:

  • +Complete Visual Identity Development for ALMA 2026
  • +Key Visual Creation (Static + Animated Versions)
  • +Video Content Production (Manifesto + Marketing)
  • +Social Media Templates & Content Strategy
  • +Club Room Physical Space Design
  • +Stage & Lighting Technical Direction
  • +Scenography & Environmental Design
  • +Supplier Management & Budget Coordination
CREATIVE

BRAND

UNIVERSE

"ALMA 2026" - Complete Brand & Space Experience

Our concept creates a unified brand universe for ALMA 2026 that:

  • +DEFINES - Creates a distinctive visual identity that stands out in the market
  • +CONNECTS - Bridges digital and physical experiences seamlessly
  • +TRANSFORMS - Converts spaces into immersive brand environments
  • +ENGAGES - Creates memorable moments that generate organic buzz
01 / OVERVIEW

Project

Overview

Complete development of ALMA 2026 brand universe, encompassing visual identity creation, digital content production, and physical space design. This integrated approach ensures brand consistency across all touchpoints while creating immersive experiences that resonate with the target audience.

+

Complete visual identity system with flexible applications

+

Professional video content for marketing and brand communication

+

Immersive club environment with technical direction and design

Client
ALMA 2026
Studio
THE FORCE
BR - SP
02 / Scope

Deliverables

Our comprehensive deliverables package covers all aspects of brand development and physical space design for ALMA 2026, ensuring a cohesive and impactful brand experience.

01
Visual Identity & Branding

Complete brand development including Key Visual ALMA 2026 (static + animated), logo system, color palette, typography, and brand guidelines.

02
Video Content Production

3 professional videos: Manifesto + Marketing videos (60s each), optimized for social media and promotional campaigns.

03
Social Media Templates

6-8 thematic posts with editable templates, content deployment guide, and social media strategy framework.

04
Presentation Materials

Standard presentation template, pitch deck design, and brand application guidelines for consistent communication.

05
Club Room Design

Complete physical space design including stage project (technical + conceptual drawings), lighting design, and scenography concepts.

06
Technical Direction

Creative and technical lighting direction, supplier management, budget coordination, and technical deliverables for construction.

03 / Investment

Investment

Our pricing structure is transparent and comprehensive, covering all aspects of brand development and physical space design for ALMA 2026.

PROPOSAL 01

VISUAL IDENTITY & COMMUNICATION

+Key Visual ALMA 2026 (static + animated)
+3 Manifesto + Call Videos (60s each)
+6-8 Thematic Posts (editable templates)
+Content Deployment Guide
+Standard Presentation Template
R$ 275,000.00
PROPOSAL 02

CLUB ROOM

Physical Space and Technical & Creative Direction
+Stage Project (technical + conceptual drawings)
+Lighting Project (creative direction + technical layout)
+Scenography (optional on demand)
+Budget & Supplier Management
+Technical Deliverables for Construction
R$ 219,000.00
Investment Options
Proposal 01
R$ 275,000.00
Proposal 02
R$ 219,000.00
Complete Package
R$ 494,000.00

Development Methodology

The project will follow a structured approach to ensure successful delivery:

01
Discovery & Conceptualization: Brand analysis and concept development
02
Design Development: Visual identity creation and space planning
03
Content Production: Video creation and template development
04
Technical Direction: Space design and supplier coordination
05
Final Delivery: Complete brand package and technical documentation
04 / Agreement

Terms & Conditions

Our agreement ensures a clear understanding of the project scope, deliverables, and responsibilities.

01

The copyright of this project belongs to THE FORCE and will be remunerated by the fees contained in this proposal.

02

All costs are budgeted and may be subject to changes according to project modifications after approval.

03

Any licenses, authorizations and municipal fees will be negotiated after approval of this project.

04

Creation and editing costs include up to 2 (two) revisions. From the 3rd (third) revision onwards, if it occurs due to client responsibility or will, a fee of 50% will be charged on the creation and/or editing costs of the redone layouts.

05

In case of briefing changes, 100% of the creation cost will be charged.

06

The signature of this proposal implies the contracting of the services described herein.

07

This document has the value of an extrajudicial legal title.

08

The values contained in this proposal include the taxes in force on the date of its issuance. Should there be changes in tax legislation that result in an increase in this tax burden until the date of the event, a supplementary charge will be issued to cover any cost differences caused by tax increases.

09

The value does not include logistical expenses (such as transportation, accommodation and meals).

10

It also does not include hiring third parties or external suppliers.

Contact Information

Company
THE FORCE
CNPJ
22.690.450/0001-96
Address
Alameda Eduardo Prado, 667 - Campos Elíseos
São Paulo, SP - Brazil - 01218-012
Contact
+55 (11) 98624-3000
Instagram: @theforcex

Approval

Location
São Paulo, Brazil
Client
ALMA 2026
THE FORCE
LUCIANO FERRAREZI - CREATIVE DIRECTOR